Cuban on Using NFTs in the Book Publishing Industry


Billionaire ‘Shark’ Mark Cuban on Using NFTs in the Book Publishing Industry

In a recent interview, billionaire investor and entrepreneur Mark Cuban talked about how non-fungible tokens (NFTs) could be useful in the book publishing industry (especially for textbooks).

Cuban is the majority owner of the professional basketball team Dallas Mavericks, as well as one of the “sharks” on the highly popular reality show “Shark Tank” (which is aired on the ABC television network).

Cuban’s comments were made during an interview with Forbes that was released on September 26. According to a report by The Daily Hodl, Cuban had this to say about the use of NFTs in the book publishing industry:

“NFTs as books, I think particularly for textbooks. Now, whether or not we can get the college textbook publishers to go along is another issue but the idea of kids buying books for classes… The whole process of buying books.

First, do you want new or used? Then, you lug these books back, then at the end of the semester – because they’re only good for the time you’re in the class – you make the decision, ‘Yeah I’m going to sell it. How do I sell it?  Do I ship it off? Do I take it to the bookstore?’ It’s just a pain in the ass and in a digital world, it’s ridiculous. 

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With those as NFTs, well the NFTs allow you to apply royalties so that when that book is resold, the author and the publisher and whoever else is involved can get a set royalty fee. That means that the publishers who created the book can keep on getting paid, whereas when there’s a physical book that’s sold and resold they have to hope that book falls apart, so that they can sell a new one. So I think that’s a great application.

On August 7, Cuban Cuban criticized the U.S. Securities and Exchange Commission (SEC) for the way it deals with crypto during an interview with Altcoin Daily.

Cuban said:

The SEC is incredibly hypocritical. You know, they talk about trying to protect investors. You guys know what Pink Sheets are?… I just looked at this yesterday because two days ago because someone asked me. There are 16,750 Pink Sheet stocks… probably about [the same as] the number of tokens. There is no protection for anybody anywhere coming from the SEC, and that already falls under their purview.

They’re supposed to be protecting you. There are funds — ETFs and others — that incorporate stocks from countries that have no SEC-like protections at all. They don’t care. You can still buy them and sell them. There are companies that are bought and sold on big exchanges that have no audit rights whatsoever. You don’t have any idea if the numbers are accurate.

And so when the SEC comes in and says they want to protect investors from crypto, they’re not even doing their job with the area they’re supposed to do their job, and then you’ve got the issue of their approach to trying to figure it out. The SEC does this thing called ‘regulation through litigation’, meaning they don’t come out and say ‘here’s the rules that we want everybody to follow, give us your comments’. They do what they did with Coinbase. They sue. And they’ll sue you and their hope is that the result of the lawsuit then turns into precedent that they’re able to use to enforce the way they want to enforce it.

It’s not like someone today could just call the SEC and say ‘OK, we want to issue a token… we have this crypto business, tell us what we need to do’… As a result, there’s all this uncertainty, which is why you’ve seen more crypto companies in Singapore, the Bahamas, and the British Virgin Islands, the Caymans, all these different places, and people are afraid to do anything here.

And now you look at the big companies like Coinbase [that] create jobs, and they’re trying to do it right… they’re getting f***ed… There was — I forget — which politician that said we should do it through the CFTC instead of the SEC, and they’re right because the SEC they care more about hiring more lawyers than getting it done the right way.

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